In life, more so in advertising, it’s not often that you get things right the first time. Every frowned brow, every “I don’t get it” and each” It’s just so layered” stinging more than the last.
So you go back, use some of the resilience that came as standard issue when you signed up for advertising, and continue scamping - until the pencil starts chaffing the skin off your middle finger.
And then one day, in one glorious review, a choir of angels sing from the heavens and history is made.
I’m holding out for my choir.